We outlined a simple vision.
Strategic objectives.
We started by overhauling the LinkedIn Hub.
Bringing the brand to life meant highlighting the best parts that were already there.
Complex content doesn’t have to mean boring content.
Making use of the latest digital products to propel the brand but in a meaningful way.
Longform content is still where brands struggle the most. Why? Because good writers are hard to find!
For Columbia University, I created this suite of longform pieces on the ways in which AI would affect five key verticals. For the full content, go here.
2020 was… yeah. We summed it up pretty good with these reactions from around the world and our hope for a better 2021.
How do a collection ….
… of images transform …
… to tell one …
… powerful story?
What if the future is now?
Imagine making healthcare connected.
I wrote this profile of Swedish artist Anne-Li Karlsson, who’s doing the amazing thing all creatives strive for: true art + large-scale commercial projects.
Working on this editorial short for Audi was incredibly meaningful to me. It celebrates women filmmakers and chefs doing amazing things in the world, highlighting Audi’s very real initiatives dedicated to driving progress for all. Plus, I got to interview LA food icon Nancy Silverton.
I then wrote a piece for Audi Magazine to accompany the video featuring badass women taste- & impact-makers.
Our digital projects for HP are a perfect example of why writing, design and development cannot — and should not — work in silos. In developing this syndication platform for HP’s channel partners, we started by wire-framing, then built each module to make the most of the content and design, and ensured everything was also flexible.
Uber has transformed transportation on a global scale. As a market disruptor, they’ve often created rules where there were none. The company’s entire business model revolves around the smartphone, so when they identified a need to connect with their employees through a digital Code of Business Conduct, once again they were in new territory.
We knew we had to go mobile-first for Uber, and stay on brand. Our team built the app by mapping out the digital journey, then developing the UX content, and also producing five videos that featured top company executives. Since it launched, Uber's COBC has not only seen high participation rates from employees, the platform has also enabled the compliance team to make content updates quickly.
Possibly some of the most challenging creative work is done blindly — during an RFP. There is all the pressure and none of the assurance from the client that you are or aren’t on the right path. It’s high stakes poker and when it works, there’s nothing like it.
My team and I designed this fun holiday app that gives you a reason to celebrate every day. A true collab between copy, design & dev.
John Frieda's brand is sexy, of the moment, and glamorous. In creating these POS display boards, our team aimed to convey a woman's inherent need to represent herself through the power of her hair.
NORC at University of Chicago is one of the world's leading research organizations. They approached me to create a suite of materials to help launch AmeriSpeak—a breakthrough panel-based research platform.
I worked with the SVP and Executive Director, the Director of Web Services and Art Directors to develop a range of direct mail and online collateral to bring AmeriSpeak to market, including: program taglines, campaign concept, strategic language, incentives, infographic concept, bilingual tactics, and more.
Create a postcard to introduce prospective members to the benefits, incentives and longterm impact of their participation in AmeriSpeak.
Visa is a globally recognized brand. With that comes a lot of responsibility, the challenge to understand the financial aspect of the marketing, and the expectation that the message will be simple and succinct.
