Uber has transformed transportation on a global scale. As a market disruptor, they’ve often created rules where there were none. The company’s entire business model revolves around the smartphone, so when they identified a need to connect with their employees through a digital Code of Business Conduct, once again they were in new territory.
We knew we had to go mobile-first for Uber, and stay on brand. Our team built the app by mapping out the digital journey, then developing the UX content, and also producing five videos that featured top company executives. Since it launched, Uber's COBC has not only seen high participation rates from employees, the platform has also enabled the compliance team to make content updates quickly.
